Bello is an analytics platform built specifically for Web3 creators to gain insights about their NFT communities and competitors. Their self-service, no-code tools analyze community behavior to uncover growth opportunities around engagement, loyalty, and monetization.
As Bello's branding partner since their inception, we've had the opportunity to develop the visual identity and messaging to introduce them as an innovative analytics solution for Web3 creators.
Bello's friendly illustrated logo immediately cues that they are a welcoming, human brand despite their tech focus. The whimsical character symbolizes their ability to find meaning and stories within complex data. We developed the "Discover insights in just a few clicks" tagline to communicate their commitment to intuitive, self-serve analytics requiring no technical expertise.
Visually, we established an aesthetic combining data-driven imagery with their vibrant color palette, reflecting how Bello turns raw data into colorful, lively insights. Across their website, datasheets, and swag, we employ data visualizations, charts, and graphs to reinforce their positioning as insight-driven.
For their voice, we struck a balance between the energy and informality of Web3 culture and the reliability of enterprise SaaS. This allows Bello to feel fun and approachable while still commanding the expertise today's data-driven NFT projects require and expect.Overall, Bello's branding presents them as both a human and technical partner to Web3 creators seeking to better understand their communities through easy-to-use analytics. We're proud to have shaped an identity experience that embodies Bello's mission to amplify community intelligence.